nancy asked me to help brand her company regeneration: grief services in kansas city. practical help, like clearing out a house after someone moves on, and spiritual help like guided readings. when she came to me she wasn't sure yet how to organize her services. we looked at what was out there. every grief service we found was corporate and lifeless.

losing someone you love shouldn't mean shoving grief into a corner. so we built the opposite. a brand that welcomed grief. the willow is the muse. it bends, it comes back, and it grows from a cutting. the type, the palette, the way the posts move... all inspired by the willow.

this brand is still growing